We are looking for a detail-oriented and proactive CMS Executive with 1+ years of experience in content publishing, website management, and digital content operations. The ideal candidate should have hands-on experience working with Content Management Systems (CMS), a strong understanding of content formatting and SEO best practices, and the ability to ensure content is published accurately and efficiently across digital platforms.
You will work closely with Marketing, and E-commerce teams to manage website content, improve user experience, and support organic growth initiatives.

Good to Have

    • Experience working with CMS platforms (WordPress or similar)
    • Understanding of SEO fundamentals and content optimization
    • Knowledge of website structure, navigation, and internal linking
    • Familiarity with Google Analytics and Google Search Console
    • Basic HTML/CSS understanding
    • Experience using AI tools for content workflows and productivity
    • Interest in the Education/EdTech domain
    • Strong attention to detail and content quality
    • Basic understanding of keyword research and search intent.
    • Familiarity with SEO and Answer Engine Optimization (AEO) best practices.
    • Awareness of how AI-powered search platforms discover and surface content.
    • Experience using AI tools for content research and optimization.

Key Responsibilities

  • Publish and update content, blogs, and landing pages through the CMS.
  • Ensure content is properly formatted and follows publishing guidelines.
  • Add and update page titles, meta descriptions, image alt text, and other basic SEO elements.
  • Conduct basic keyword research to support SEO and Answer Engine Optimization (AEO) content initiatives.
  • Assist in optimizing content for search engines and AI-powered search experiences.
  • Maintain content accuracy and consistency across website pages.
  • Implement internal links and update existing content when required.
  • Perform quality checks before and after content goes live.
  • Coordinate with content, marketing, and design teams for content updates.
  • Track basic content performance using Google Analytics and Google Search Console.
  • Support the team in preparing periodic content and website performance reports.
  • Assist in maintaining content calendars, repositories, and website assets.
  • Stay updated with CMS best practices, SEO trends, and emerging AEO developments.

Success Metrics
    • Growth in organic traffic.
    • Improvement in keyword rankings.
    • Increased click-through rates (CTR).
    • Improved content visibility and engagement.
    • Successful implementation of SEO recommendations.
    • Contribution to AI-driven SEO efficiencies and workflow improvements.

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